Senior UX strategist
Detail-oriented and versatile, I love to simplify complex digital experiences for startups, global enterprises, and internal teams.
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Featured Projects
Aligning website architecture and reducing navigational clutter
How we increased web traffic by 20% and conversions by 15% through navigation and architecture alignment, and by implementing strategic UX improvements.
Diverse background, one common thread
Over the past 9+ years, I’ve focused on improving user experiences across roles in graphic design, web development, creative direction, and UX within startups, agencies, and global enterprises.
Whether it’s a customer seeking clear information quickly, a team needing streamlined processes, or a potential client wanting to trust a new brand, I am always advocating for the user.
My versatile background helps me collaborate effectively with developers, designers, and stakeholders alike.
Skills & Expertise
UX & IA
Figma
Axure
Wireframing
User research
Strategy
Project management
Jira
Trello
Excel
Organization
Time management
Creative direction
Story
Brand alignment
Audio
Visual
Digital
Front-end development
HTML
CSS
SquareSpace
WordPress
Prototyping
Graphic design
InDesign
Illustrator
Photoshop
Digital
Leadership
Interpersonal Skills
Communication
Influence
Cross-functional
Professional journey
Always learning. Always growing. Always UX.
2023 – present
Senior Web UX Architect
Solventum
As the UX representative for one of four divisions in an agency-led AEM page template and component development project, I advocated for accessibility and user-centered design grounded in best practices and research. I created a globally relevant UX architecture that balanced user needs, business goals, and technical constraints across platforms. I led the development of information architectures and wireframes, connected UX recommendations to global strategy, and translated business requirements into effective UX solutions. I also mentored junior designers, influenced stakeholder decision-making, and collaborated with global cross-functional teams, bringing strong organizational skills, a passion for optimization, and a commitment to team motivation and process improvement.
2021 – 2023
CX/UX Specialist
3M / Marcomm
In this role, I led the execution of 3M.com content pages, managing communication across web development and business teams. I guided key website efforts including information architecture, UX, and wireframing while evaluating capability requests and aligning solutions with business goals. I advocated for user-centered design, coordinated cross-functional teams, and owned the CX Repair Shops content work-stream. Using tools like Crown Peak and Botify, I optimized digital experiences and developed workflows that integrated content strategy, SEO, and design to meet corporate standards.
2020-2021
Production Manager
One Wheel Marketing
In this role, I managed the company’s largest client projects while nurturing relationships with creative contractors and vendors to ensure high-quality, on-time delivery. I supported and coordinated with the production team, helping streamline workflows and develop new marketing solutions in collaboration with the CVO. I led a “one-day website build” team, worked with account managers to maintain strong client relationships and 5-star satisfaction, and guided customers toward effective solutions while setting clear expectations. I actively contributed to quarterly business planning, set and achieved ambitious departmental goals, invested in personal growth, and developed a high-performing production team. During the 2020 stay-at-home period, I also implemented culture-building initiatives to keep the team engaged and connected.
2018 – 2019
Digital Creative Manager
Learn to Live, Inc.
In this role, I drove the overall creative vision for the digital, interactive learning product, ensuring a high-quality user experience that prioritized member outcomes and market perception. I provided quality oversight, led creative direction for new features, and ensured all processes aligned with deadlines and budget constraints. I managed relationships with creative vendors, implemented a digital asset management system, and established web style guides and best practices to maintain brand consistency. Collaboration with client services, marketing, and sales teams ensured a unified brand experience across all touchpoints.
2016-2017
Web Designer / Front-end Developer
Learn to Live, Inc.
In this role, I led all stages of visual design, from concept to final hand-off to engineering, and created user-friendly solutions to complex design challenges. I collaborated with stakeholders through an inclusive, iterative process, and established design guidelines and best practices to ensure consistency across a variety of media. I developed functional HTML/CSS prototypes and static web pages, working closely with engineering to integrate dynamic content. Additionally, I produced non-web designs, including posters and collateral for B2B clients, supporting a wide range of creative needs.